Pivoting quickly and adapting seem to be the name of the game during these uncertain times. Organizations that can operate efficiently and cohesively as a team can actually thrive in this environment.
SparkCogniton asked us to help them produce and execute a COVID safe, virtual conference. They wanted to explore how artificial intelligence could address difficulties organizations were having during the COVID crisis. They wanted to bring in experts as guest presenters from around the world remotely and then broadcast this to their pre-registered, selected guests via their website and privately on their YouTube channel.
Furthermore, they wanted their VP of Marketing to moderate the entire event using a teleprompter, add in pre-recorded video introductions, lower-third graphics, and PowerPoint presentations….and have their CEO present and discuss from their offices – all while respecting COVID precautions and social distancing.

The remote guest presenters included:
- Lord John Browne (Ex CEO of BP) from London, England.
- Dr. Pedro Jatobá from Rio de Janeiro, Brazil
- Mr. John Chambers (Ex CEO of Cisco Systems) from California
- Ms. Zehra Akbar
- Dr. Lauren Meyers
This was a very high profile event and presented quite a challenge in coordination and using our technology and expertise in broadcasting. In the end this was a tremendously successful event receiving high praise all around and one notable review from a high level executive at Boeing as the “best webcast I’ve ever seen.”
You only get one chance at a first impression and you want to make sure you get it right the first time. If you are interested in producing and executing a virtual conference, virtual seminar or any kind of live stream during these times please give us a call.
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